If your hair currently sits at the darker end of the colour spectrum or has been dyed previously, the process will take a few more steps to achieve brighter shades. 'What's great though, is if you are dark but have some balayage or natural highlights, the red pigments will be brighter on the lighter parts of your hair.' 'The lighter you are, all the way up to bleach, the brighter the result you will get, while the darker the starting point, the less red tone you will see,' says Wood. The vibrancy of your colour doesn't just depend on the shade you choose: your current hair colour matters, too. 'Red is one of the colours that needs a consultation with a specialist, I would never recommend buying it off the shelf,' says Irwin. What to expect with the processįor a more permanent colour switch you'll have to go through a personalised process – depending on your hair type and current shade – to ensure you get your desired look.

Switching out warm undertones for cooler ones, deep red and wine-inspired shades are a popular way to go a little bolder with your colour without needing to go too bright. Now, in 2023, our latest copper muse is Emily in Paris star Camille Razat, who turned heads at Victoria Beckham's Paris Fashion Week show.

Hair colour chameleon Lily James next had a stint with a warm coppery colour and Sydney Sweeney went strawberry blonde before brunette. Actress Sophie Turner debuted a deep cherry, while model Kendall Jenner showcased a golden copper during the autumn/winter fashion month. And in 2022, the scarlet fever in celebrity circles intensified. Anya Taylor Joy in 2020's Netflix hit The Queen's Gambit may have first been a catalyst for the popularity of the red hair hue, with Gigi Hadid swapping her famous California blonde for fiery auburn in 2021 followed by Zendaya experimenting with a warm mahogany shade. So far this decade, there's been one stand-out shade catching our attention: copper. As we prepare to transition into the warmer weather, you may also find yourself keen to embody some warmth with richer tones in your hair. The temptation to embrace a new hair colour is one that often coincides with the start of the new season.

Red hair